David Franklin Courtright Portfolio
Senior copywriter and creative director. Brand, performance, and editorial writing for homebuilders, universities, health brands, and startups.
Sekisui House
A quarterly paid media campaign of 9,000+ lines across 5 brands and 60+ cities, plus 100–200 assets a month.
Social carousels like “7 Ways to Elevate Your Living Space.”
UCLA Extension
Paid social for the certificate catalog.
Email & Lifecycle
Campaigns & Brand Ideas
Big ideas that hold up across every channel.
UCLA Extension.
Brand line “The world is waiting for people like you” and the headline “Go beyond a career, find a calling.”
Lines that make an impact on the go.
Paid & Social
High-volume performance copy that stays on brand.
VSE Corporation.
“Raise the Bar,” a rebrand campaign that tied a defense contractor’s reputation for excellence to its move into aviation and fleet management.
Protective Health Gear.
Brand identity for an N95 startup at the height of the pandemic, later covered by The New York Times, CNN, The Wall Street Journal, and Reuters.
Talkspace: MacCryver (spec)
An elite special agent who can’t stop crying, built to normalize men talking about mental health. “When duty calls, he cries.”
Out-of-Home
UCLA Extension
A countywide campaign on billboards, bus tails, shelters, and building wraps, seen by millions across Los Angeles County over three months.
Protective Health Gear
Ran Instagram, Facebook, LinkedIn, and Twitter, plus content calendars and analytics.